Gain insight into how bpm'online tools and techniques contribute to successful digital transformation.See why CRM is the foundation of the digital transformation process.Review a structured approach to achieving successful digital transformation, including both process and technology components.Learn what digital transformation is, and what is driving it.Webinar attendees will have an opportunity to evaluate where they stand with digital transformation and what are the key approaches, tools and technologies to help them reach agility to respond quickly to the market changes and deliver enhanced customer engagement. Moreover, companies that have already undertaken it observe 26% higher profits than their industry competitors.ĭuring the webinar, Goldenberg will highlight the core challenges that companies can face on their way to digital transformation and discover the keys to successfully drive this transformation within organizations. Recent studies state that 77% of businesses define digital transformation among their prime strategic priorities. EDT on Thursday, September 29, 2016.ĭigital transformation is becoming more and more essential for the companies that aim at improving their business activities, processes and models. The CRM Best Practice webinar will take place at 11:00 a.m. and the author of ' The Definitive Guide to Social CRM', Barton Goldenberg, will be the featured guest speaker of the webinar. CRM pioneer, the founder and president of ISM Inc.
Copyright Note: © Pearson Technology Group 2002 Issuing Body: Made available through: Safari, an O'Reilly Media Company.BOSTON, MA -(Marketwired - September 15, 2016) - Bpm'online, whose process-driven CRM software for marketing, sales and service helps thousands of organizations win more customers, is hosting a live webinar " How to master digital transformation with CRM powered by BPM technologies". Technical Details: Mode of access: World Wide Web. Boston, MA : Safari, Available via World Wide Web. ISBN: 013008851Xĩ780130088512 Digital File Characteristics: text file Reproduction Note: Electronic reproduction. CRM Automation is a valuable resource for companies pursuing truly customer-centric business strategies." -Carol Burch, senior vice president of global business development for CRM, SAP AG "Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management." -Patrick Bultema, CEO and president, FrontRange Solutions, Inc. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative." -Bob McLaughlin, former vice-president, McGraw-Hill "Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation." -Wolfgang Martin, independent analyst and research fellow, METAGroup "Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. "This is the only book on CRM that has made it to my credenza." -Stan Davis, Author of Blur and Lessons from the Future "CRM Automation is a blueprint for a successful CRM implementation." -Ken Blanchard, Coauthor, The One Minute Manager "Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI." -Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo "CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. Identify your goals and customize a CRM strategy for your enterprise Understand the 8 key issues that will make or break your CRM initiative Learn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendor Preview tomorrow's advances in CRM-to better position yourself and take advantage of a ever-changing environment. Summary: Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps-and transform the potential of CRM into long-lasting competitive advantage.